VALUE PROPOSITION DESIGN WORKSHOP
A workshop will help your team learn one of the most potent tools for value capturing, creation updates, and communication. Product/service teams are highly recommended to do the proper product discovery, customer research, and more.
FOR WHOM?
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product teams who want to rally around a single vision
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business analysts who want to go beyond requirements management and talk about the product and value
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product and UX designers who want to understand products better
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account managers and client partners who want to understand the client`s business deeper and propose new services based on the insights
WHY?
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To discover, form & enhance the value of a product/service
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To visualize and rally around product value with the clients and inside the team
WHAT IS INSIDE?
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50% of theory: customer segment, customer research, what is value, how to create the value prop - steps, value evolution & value promise
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50% of practice: we take your case or a well-known product and do the value proposition canvas
ADDITIONAL
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6-16 people
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4-8 hrs (depending on the user research section)
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preferably your product to set as a case
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a user research detailed section can be added
SKILLS ACQUIRED
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customer discovery and research
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continuous search and validation of a problem
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solution validation and mapping to the problem
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a single framework for communication among different departments - from product development to marketing and sales
